About

We go above and beyond for professors and students in the Kritik family, because we know that developing critical thinking is no small feat. We are constantly innovating and implementing new creative features and ideas. We are experienced, and build our features on research and feedback.

We empower teamwork through trust, honesty, and integrity. Above all, we understand that the world is changing fast. For students looking to succeed in our dynamic world, the ability to think critically and creatively now trumps the simple accumulation of information, that for decades has been the measure of summative success in higher education.

Our Values

Mamba Mentality

We focus on the process and trusting in the hard work when it matters most. We are a sport team of family members. We keep fighting until we win. "Great things come from hard work and perseverance. No excuses." – Kobe Bryant

Actively Learning

We are intentional in finding opportunities to learn. We set goals before acting and reflect on our actions. We ask good questions, think critically, and put our learnings into practice. We impart our knowledge to others in a true learning by teaching model. We strive to be our best selves through personal growth.

Healthy Mind & Healthy Body

We maintain a positive attitude and understand how to work 'smart.' We take time away from our monitors to enjoy the outdoors, stay active, and spend time with loved ones. "Good Thought, Good Word, and Good Deed.” – Zoroaster

Radical Honesty

We are honest and empathetic. We are great listeners with high levels of integrity. We are credible and trust-worthy, as we deliver our promises through an action plan. We empower each other by being a coach who trusts but verifies. "Turning our organizations into places of growth and self-actualization." - Jerry Colonna

Listen with Empathy

We do our best to put ourselves in others’ shoes and understand perspectives different from our own. We listen without judgment. We ensure both our customers and our employees feel heard and valued, and cared for.

Jugaad / Always be Innovating

We are a non-conventional innovators as we are constantly evolving our platform to meet the needs of professors and students. We are agile, with the ability to pivot our focus when necessary. We think outside of the box to get it done, and do it right. "Jugaad is a way of doing more with less." – Simone Ahuja

Meet the Team

Mohsen Shahini, PhD

Co-Founder

Mohsen Shahini holds a PhD in Mechatronics Engineering. He co-founded Kritik in 2019 after helping to build Top Hat, an active learning software platform, which he co-founded in 2009.

Shahini’s experience and innovation at Top Hat helped the product become a market leader in student engagement software and adopted by more than 4 million students every year. Working in educational technology for over a decade, Shahini is also an active speaker in the Higher Education and startup communities. His current vision is to improve classroom innovation in higher education and to help make learning efficient, effective and engaging for everyone.

Carine Marette

Co-Founder

Carine Marette co-founded Kritik in 2019 after launching two startups in wearable technology and design. Marette holds a master’s degree in Information Technology and a bachelor’s degree in Mechanical Engineering from École Supérieure de Génie Informatique (ESGI) and bachelor’s degrees in Psychology and Sociology from Laurentian University. Marette oversees all internal and external operations at Kritik, from finance to human resources and business management. Her current vision is to empower student learning in higher education. More.

Mark Deepwell

Co-Founder & Chief Technology Officer

Mark is an Engineering leader who loves collaborating and building cohesive teams. With 6 years of executive leadership experience, Mark joined Kritik to accelerate development and reliability of our products. He has a Bachelor of Science in Information Technology and a Master of Business Administration from Simon Fraser University.

Kelly Alexander

Director of Customer Success

Kelly joined the Kritik team with 6 years of leadership experience, and over 10 years working in customer service. She holds a B.Ed. from McGill University and is passionate about encouraging the development of critical thinking skills in students of all ages.

Holly Carvalho

Account Executive

Holly is a York University graduate and competed in Varsity Track and Field through her university career, specializing in Hammer Throw. She is a mom to a toddler and has recently begun coaching high-school aged kids in the throws events. Fun Fact: she used Kritik during her undergrad at York and she loves promoting such an amazing Ed Tech platform!

Armin Baig

Director of Marketing

Armin joined Kritik with over 13 years of marketing experience. He holds an MEng in Entrepreneurship and Innovation from Toronto Metropolitan University and is passionate about overcoming growth challenges.

Justine Kronovsek

Full Stack Developer

Justine holds a Master’s degree from the ESSEC Business school in France. She was working in Marketing when she decided to learn how to code. During her coding bootcamp, she discovered the value of learning by teaching and peer-to-peer assessment.

Dave Liptrot

Enterprise Account Executive

Dave spent 9 years at Top Hat, a leading Ed Tech company based in Toronto. Dave is striving to make Kritik the leading provider of peer assessment technology in higher education.

Preeti Ravi

Demand Generation Manager

Preeti comes with SEO writing experience and has developed content monetization strategies for several startups in her career so far. She has an MBA in Marketing and has lived and worked in India, Australia and Canada.

Andy Liang

Product Designer

Andy is a Product Designer based in Vancouver. He has worked in various startups in the past helping people bring their ideas to life. When not at work, he’s either cooking/eating, finding deals, or looking at all of the Pokemon stuff with his kid.

Maluh Madrones

Leads Generation Specialist/Customer Support Representative

Maluh holds a Bachelor's degree in Business Administration and a Bachelor's degree in Law. She joined Kritik with 10+ years of experience in the e-learning industry. She is passionate about helping professors and students succeed in using educational technology.

Przemek Rudzki

Software Developer

Passionate for coding, Przemek became a software developer after he graduated from a coding boot camp at the University of Toronto, followed by an online Master of Computer Science program at GTU.

Luis Rudge

Senior Software Engineer

With more than 10 years of experience as a Software Engineer and Technical Leader, Luis joins Kritik to help the tech team in their next big step. He's passionate about mentoring and believes the team only improves if everyone improves together.

Vlad Terletsky

Director of Product

Vlad comes with 10+ years of experience in SaaS Product Management and Technical Program Management and has helped technology businesses with building, launching and, scaling software products. Vlad holds a Bachelor’s in Business Administration from Simon Fraser University and Professional Project Manager (PMP) & PMI Agile Certified Practitioner (PMI-ACP) designations.

Meir Cohen

Product Designer

Meir is a Toronto-based Product Designer with over five years of experience helping startups and nonprofits turn ideas into meaningful digital products. With a B.A. in Architecture and Geography, he brings a systems-thinking approach to design and is passionate about collaboration, accessibility, and equitable education. Outside of work, you’ll find him exploring trails, listening to music, or chasing after his dog and baby.

Chris Dempster

Senior Account Executive

Chris Dempster is a Senior Account Executive at Kritik Education, where he works closely with faculty to bring cutting edge technology into the classroom in meaningful ways. With a background as a former carpentry instructor, Chris brings a hands-on, practical approach to education and deeply values lifelong learning and the growth mindset. He’s passionate about helping educators discover tools that not only foster critical thinking but also lighten their workload. Outside of work, Chris is a proud husband and father of two beautiful little girls, who inspire his commitment to making education more impactful for future generations.

Stephanie Dare

Customer Success Specialist

Stephanie holds a B.Ed from McGill University and brings over 10 years of international teaching experience in Canada, South Africa, and South Korea. She is passionate about empowering educators and students through innovative educational technology that transforms the learning experience.

Mooneb Altwer

Business Development Representative Co-op

Mooneb, a fourth-year Honours Psychology and Law student at the University of Waterloo, brings a blend of research, interpersonal skills and advocating experience to Kritik. Willing to put the team and the client first, he is willing to work for the success of the company.

Maya Hindle

Customer Success Coordinator

Maya is a fourth-year Honours Psychology student at the University of Waterloo. She brings strong critical thinking and communication skills, with a passion for applying psychological insights to support students and educators in using Kritik to enhance their learning experiences. Maya is enthusiastic about contributing to impactful work and continuing to develop her skills in a collaborative environment.

Neta Puzirevsky

Marketing and Research Analysis Co-op

Neta is a third-year Business Technology Management student at Wilfrid Laurier University with a keen interest in business consulting and lead generation. Her dedication to effective communication and building relationships drives her success in helping Kritik reach new audiences.

Sujan Ravi

Business Development Representative Co-op

Sujan is a third-year Business student at the University of Waterloo with experience in sales, marketing, and business development. Passionate about consulting, he is eager to work closely with industry professionals and contribute to Kritik’s growth while driving innovation and building strong client relationships.

Paul Deraj

Marketing Co-op

Paul Deraj, a Business and Law student at the University of Waterloo, brings a strong interest in digital marketing and video editing to the Kritik team. Passionate about driving audience engagement through creative video marketing strategies, Paul is excited to contribute fresh ideas and content. When he’s not working, you can find him freestyle skiing or playing basketball with friends.

Suryna Tailor

Business Development Representative Co-op

Suryna is a third-year Science and Business student at the University of Waterloo with an interest in business development and marketing. She is passionate about strategic initiatives and is eager to contribute to Kritik’s team of professionals in driving audience growth.

Indie

Team Mascot

Indie always knows how to keep the team motivated and energized! He's always up for a walk, a treat, or just some good quality time with his fellow Kritik's.

Everyone's a Kritik

Kritik is the only peer-to-peer solution designed to enhance students' higher order and critical thinking skills in online or in-person classes

Our Story

Why We Do What We Do

Our Values

Meet the Team

Everyone's a Kritik

Kritik is the only peer-to-peer solution designed to enhance students' higher order and critical thinking skills in online or in-person classes

Our Story

Why We Do What We Do

Our Values

Meet the Team

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