About

Kritik was founded to address the biggest problem facing students in higher education today: the lack of development of critical thinking skills. Our Learning by Teaching approach was conceived through years of hands-on work in academia. Our founders bring deep knowledge of higher education and technology to Kritik: Mohsen is the co-founder of Top Hat & Carine is an accomplished academic with 4 degrees. Below is our story and the incredible team behind our vision...

June

Co-founders Mohsen and Carine officially incorporate the company, and Kritik is born.

August

After speaking with hundreds of professors to gather feedback and insights, Kritik develops the first version of our platform and launches in Canada with 6 instructors and 650 students.

October

Our team travels across North America to conduct further research behind tools and features that instructors want and need in order to develop students' critical thinking through peer assessment.

January 2020

Kritik triples in size and launches the second version of our platform with updated features such as Calibration, Kritik Score, and Team-based Learning. Instructors at 10 universities implement version two.

April

Kritik is used by well over 6000 students across 25 universities in North America.

June

Kritik celebrates our first anniversary. Our team has grown to 14 talented team members in less than a year.

December

Kritik closes its pre-seed round financing.

January

Kritik has been used in 100+ higher education institutions for 40,000+ students, up by almost 60x since the previous year. We also released exciting features such as a new UI, LMS integration, and inter-group evaluations.

March

Kritik Marketing team is born.

November

Mark Deepwell joins the mission to scale the technology.

April

Kritik adopted site-wide at Seneca College, York University, University of Alberta and more schools.

July

Kritik closes its seed round of financing, and adds senior developers to scale the technology.

September

Kritik launches LTI1.3 LMS integrates across 17 universities.

We go above and beyond for professors and students in the Kritik family, because we know that developing critical thinking is no small feat. We are constantly innovating and implementing new creative features and ideas. We are experienced, and build our features on research and feedback.

We empower teamwork through trust, honesty, and integrity. Above all, we understand that the world is changing fast. For students looking to succeed in our dynamic world, the ability to think critically and creatively now trumps the simple accumulation of information, that for decades has been the measure of summative success in higher education.

Our Values

Mamba Mentality

We focus on the process and trusting in the hard work when it matters most. We are a sport team of family members. We keep fighting until we win. "Great things come from hard work and perseverance. No excuses." – Kobe Bryant

Actively Learning

We are intentional in finding opportunities to learn. We set goals before acting and reflect on our actions. We ask good questions, think critically, and put our learnings into practice. We impart our knowledge to others in a true learning by teaching model. We strive to be our best selves through personal growth.

Healthy Mind & Healthy Body

We maintain a positive attitude and understand how to work 'smart.' We take time away from our monitors to enjoy the outdoors, stay active, and spend time with loved ones. "Good Thought, Good Word, and Good Deed.” – Zoroaster

Radical Honesty

We are honest and empathetic. We are great listeners with high levels of integrity. We are credible and trust-worthy, as we deliver our promises through an action plan. We empower each other by being a coach who trusts but verifies. "Turning our organizations into places of growth and self-actualization." - Jerry Colonna

Listen with Empathy

We do our best to put ourselves in others’ shoes and understand perspectives different from our own. We listen without judgment. We ensure both our customers and our employees feel heard and valued, and cared for.

Jugaad / Always be Innovating

We are a non-conventional innovators as we are constantly evolving our platform to meet the needs of professors and students. We are agile, with the ability to pivot our focus when necessary. We think outside of the box to get it done, and do it right. "Jugaad is a way of doing more with less." – Simone Ahuja

Meet the Team

Mohsen Shahini, PhD

Co-Founder

Mohsen Shahini holds a PhD in Mechatronics Engineering. He co-founded Kritik in 2019 after helping to build Top Hat, an active learning software platform, which he co-founded in 2009.

Shahini’s experience and innovation at Top Hat helped the product become a market leader in student engagement software and adopted by more than 4 million students every year. Working in educational technology for over a decade, Shahini is also an active speaker in the Higher Education and startup communities. His current vision is to improve classroom innovation in higher education and to help make learning efficient, effective and engaging for everyone.

Carine Marette

Co-Founder

Carine Marette co-founded Kritik in 2019 after launching two startups in wearable technology and design. Marette holds a master’s degree in Information Technology and a bachelor’s degree in Mechanical Engineering from École Supérieure de Génie Informatique (ESGI) and bachelor’s degrees in Psychology and Sociology from Laurentian University. Marette oversees all internal and external operations at Kritik, from finance to human resources and business management. Her current vision is to empower student learning in higher education. More.

Mark Deepwell

Co-Founder & Chief Technology Officer

Mark is an Engineering leader who loves collaborating and building cohesive teams. With 6 years of executive leadership experience, Mark joined Kritik to accelerate development and reliability of our products. He has a Bachelor of Science in Information Technology and a Master of Business Administration from Simon Fraser University.

Kelly Alexander

Director of Customer Success

Kelly joined the Kritik team with 6 years of leadership experience, and over 10 years working in customer service. She holds a B.Ed. from McGill University and is passionate about encouraging the development of critical thinking skills in students of all ages.

Ismael Arias

Product/App/UIUX Developer

Ismael is a frontend developer with 8 years of working on different projects from simple WordPress sites to whole functional apps, always focusing on UX/UI solutions and of course, being a team player.

Armin Baig

Director of Marketing

Armin joined Kritik with over 13 years of marketing experience. He holds an MEng in Entrepreneurship and Innovation from Toronto Metropolitan University and is passionate about overcoming growth challenges.

Sugam Bhasker

Business Development Representative Co-op

Sugam is a Marketing Management student and finished his second year at the University of Guelph. With previous experience in sales and marketing, Sugam comes to Kritik looking to spread his infectious energy and provide students with an improved platform.

Ethan Dichoso

Marketing & Research Co-op

Ethan is a 3rd-year student at Wilfrid Laurier University studying Business. He comes to Kritik with experience in marketing, and growth. He is passionate about using marketing to help build meaningful products.

Justin Jakel

Backend Software Developer Co-op

Justin is a third-year student at the University of Guelph studying Computer Science. Having experience from school and online coding boot camps, he brings a problem-solving mindset and technical skills to the team.

Justine Kronovsek

Full Stack Developer

Justine holds a Master’s degree from the ESSEC Business school in France. She was working in Marketing when she decided to learn how to code. During her coding bootcamp, she discovered the value of learning by teaching and peer-to-peer assessment.

Tomas Kuras

Senior Vice President of Sales

Tomas has extensive experience in sales leadership roles within the SMB, mid-market and enterprise spaces. He sees the potential peer assessment technology has to be a scalable driver of student engagement in classrooms and will be leading institutional sales at Kritik. He is known for being a true team player and a genuine leader among his peers.

Daniel Lantin

Business Development Team Lead

Daniel joined the Kritik team with 7 years of experience in marketing and entrepreneurship, and 2 years of experience in B2B tech marketing. He made the shift to sales because he’s passionate about being closely tied to revenue and how that impacts the overall growth of the company. He moved to Canada in 2019 from the Philippines.

Andy Liang

Product Designer

Andy is a Product Designer based in Vancouver. He has worked in various startups in the past helping people bring their ideas to life. When not at work, he’s either cooking/eating, finding deals, or looking at all of the Pokemon stuff with his kid.

Dave Liptrot

Enterprise Account Executive

Dave spent 9 years at Top Hat, a leading Ed Tech company based in Toronto. Dave is striving to make Kritik the leading provider of peer assessment technology in higher education.

Maluh Madrones

Leads Generation Specialist/Customer Support Representative

Maluh holds a Bachelor's degree in Business Administration and a Bachelor's degree in Law. She joined Kritik with 10+ years of experience in the e-learning industry. She is passionate about helping professors and students succeed in using educational technology.

Maitree Patel

Marketing & Research Co-op

Maitree is a 3rd-year student at Brock University studying Business Administration. She comes to Kritik with experience in copywriting, digital marketing, content and marketing collateral creation. She is passionate about marketing and entrepreneurship and is constantly in pursuit of improvement and enriching experiences.

David Murray

Enterprise Account Executive

David has a background in education and is passionate about helping people solve problems. He comes with extensive experience in the ed tech space and brings considerable knowledge of the obstacles educators have to overcome on a daily basis.

Preeti Ravi

Demand Generation Manager

Preeti comes with SEO writing experience and has developed content monetization strategies for several startups in her career so far. She has an MBA in Marketing and has lived and worked in India, Australia and Canada.

Luis Rudge

Senior Software Engineer

With more than 10 years of experience as a Software Engineer and Technical Leader, Luis joins Kritik to help the tech team in their next big step. He's passionate about mentoring and believes the team only improves if everyone improves together.

Przemek Rudzki

Software Developer

Passionate for coding, Przemek became a software developer after he graduated from a coding boot camp at the University of Toronto, followed by an online Master of Computer Science program at GTU.

Dawar Saeed

Business Development Representative

Dawar is an experienced BDR, who has worked in startups in a diverse range of sectors. He recently graduated from Wilfrid Laurier University with a Bachelor of Arts. He is passionate about improving the way students learn and communicate with one another.

Bradley Thompson

Senior Sales Development Representative

Bradley started his career path as an automotive technician, quickly realizing the most gratifying part of the job was not fixing the vehicle, but educating the customer on why the repair needed to be done. He is driven by the competitive nature of sales and plans to do whatever he can to refine his skills to ensure he can perform at a high level and create business for a company with a vision he truly believes in.

Vlad Terletsky

Senior Product Manager

Vlad comes with 10+ years of experience in SaaS Product Management and Technical Program Management and has helped technology businesses with building, launching and, scaling software products. Vlad holds a Bachelor’s in Business Administration from Simon Fraser University and Professional Project Manager (PMP) & PMI Agile Certified Practitioner (PMI-ACP) designations.

Nimrah Arain

Customer Support co-op

Nimrah is a third-year student at Wilfrid Laurier University studying Computer Science. She brings previous experience in Web Development and is thrilled to join Kritik’s CS team.

Nida Zelawar

Enterprise Business Development Representative

Nida’s journey to Kritik started with a conversation with the Co-Founder of Kritik, Carine Marette. After hearing Carine’s passion for education and values that resonated with Nida, she became inspired and motivated to join the Kritik team. Nida is ambitious, resilient, and a great team player. She thrives on challenges and change and always enjoys learning from others.

Haseeb Chughtai

Business Development Representative

Haseeb has four years of sales experience in a number of industries, including retail, automotive, and now entering software sales. He is a results-oriented salesperson. Utilizing his business knowledge, sales methods, and strong work ethic to help customers choose the best products on the market

Indie

Team Mascot

Indie always knows how to keep the team motivated and energized! He's always up for a walk, a treat, or just some good quality time with his fellow Kritik's.

Everyone's a Kritik

Kritik is the only peer-to-peer solution designed to enhance students' higher order and critical thinking skills in online or in-person classes

Our Story

Why We Do What We Do

Our Values

Meet the Team

Everyone's a Kritik

Kritik is the only peer-to-peer solution designed to enhance students' higher order and critical thinking skills in online or in-person classes

Our Story

Why We Do What We Do

Our Values

Meet the Team

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